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A Multifaceted, Compliant Approach to Collecting Customer Data

March 4, 2022

Via: CMSWire

As the online world continues to evolve, businesses have found success in utilizing tracking tools to guide marketing tactics and build their platforms. There are many components to online tracking, the most popular of which include cookies and tags.

Cookies are small text files that, with consent, get placed on a user’s device. In turn, brands track their online behavior and decisions. Similarly, tags are the mechanism by which these cookies get stored on a device in order to collect data on interactions. These include pages viewed, products purchased and users access the given website.

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