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The 3 Key Components of a First-Party Data Strategy

February 15, 2022

Via: CMSWire

Customers continue to demand more personalized experiences, even leaving brands that fail to provide the level of service they expect. But at the same time customer expectations are rising, the data privacy demands that eschew third-party data harvesting and identity stitching are also growing in complexity. All of this adds up to a need for brands to create a first-party data strategy that allows companies to collect information directly from consumers, and consumers to receive world-class customer experiences in return.

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