Three states in the U.S. have comprehensive data privacy laws. Nearly 20 states have had laws fail in legislative sessions. And another handful or so are currently trying, according to the International Association of Privacy Professionals (IAPP).
What’s a marketer to do in this limbo state for data privacy laws in the U.S.? Just wait? Of course not.
Many marketers are well into the process of making changes due to emerging privacy laws by US states, not to mention moves by tech giants like Apple and Google.