Tag: digital experience

February 5, 2024

According to recent McKinsey & Company research, executives spend nearly 40% of their time making decisions. Deciphering the results of a survey of 1,200 global business leaders, they estimated that inefficient decision-making costs the average Fortune 500 company $250 million […]

January 30, 2024

As our environment comes under more and more pressure from the growth demands of rich humans, more and more recognize that this growth and overconsumption are the core problems we face. One area, however, that is still obsessed by growth, […]

December 19, 2023

In thinking about macro marketing trends over the last few years, creating and optimizing customer journeys stands out. The idea is that a personalized experience journey is created for each prospect and customer that serves up the optimal content to […]

December 15, 2023

By now, most organizations have collected a huge amount of data. They collected some of it themselves — and they probably bought more from a service or got it for free from partners. Sometimes it was collected by sensors — […]

November 29, 2023

The way that consumers engage with brands is constantly evolving. The average internet user spends nearly seven hours per day online, consuming articles, ads and updates across a variety of different channels. Although our research shows that consumers value messaging […]

November 9, 2023

In today’s fast-paced and increasingly digital business environment, data has become the lifeblood of companies; it drives growth, innovation and competitive advantage. The question is not whether data is important or not, but rather how well an organization can harness […]

November 7, 2023

One of the biggest challenges in a hybrid cloud environment is sharing data across applications. Some organizations are discovering that the same automation tools they use to orchestrate data pipelines on-premises, can also improve data sharing in a hybrid environment. […]

September 28, 2023

Recently, Microsoft and Google introduced generative AI tools that make attending meetings, writing emails, scheduling travel, and catching up on projects infinitely easier. The products channel the wonder of ChatGPT, Dall-E, Midjourney and Bard into clear, applicable uses. And these […]

August 3, 2023

In my recent review of Rewired by McKinsey consultants Eric Lamarre, Kate Smaje and Rodney Zemmel, the authors suggested that business leaders will be digitally transforming their companies for the rest of their careers. Even more significant, the authors claimed […]

August 1, 2023

Data privacy has transitioned from a mere backend concern to a cornerstone of customer-facing businesses. As consumers become increasingly aware of their digital footprints and data privacy regulations are put into place, brands must handle personal information with utmost care. […]

August 1, 2023

To win new customers (and retain existing ones), you have to impress them constantly. For many brands, their website is a key player in doing so, but fewer have been able to achieve a truly consistent and connected digital experience […]

July 24, 2023

Despite the economic slowdown and many organizations easing back on their hiring plans in an effort to reduce costs, high-quality talent is still incredibly difficult to find and retain. Take the IT industry, where as many as 86% of CIOs […]

July 10, 2023

Consumers today have been inundated with news about the latest AI-driven technology: generative AI, conversational AI, machine learning, large language models, AI-driven search engines and AI assistants. To the average consumer, it can be daunting at best, overwhelming at worst. […]

June 29, 2023

OpenAI, makers of ChatGPT, secretly harvested massive amounts of personal data from the internet including private information and private conversations, medical data and information about children without notice to the owners or users of such data and without permission, according […]

June 16, 2023

The definition of customer data is any first-party behavioral, demographic and personal information that organizations collect directly from their customers or obtain from a third party, such as a data broker or business partner, and which can be traced back […]

May 26, 2023

In the era of the Internet of Things (IoT), “smart,” interconnected devices are generating invaluable data for businesses. This data-driven approach is empowering these businesses to make informed decisions, enhancing their products and services while also optimizing their overall customer […]

May 10, 2023

As critical as data is for organizations to flourish in today’s economy, simply collecting and storing data without a data governance policy leaves an organization without a structure to handle the information. Only 49% of enterprise decisions are driven by […]

April 20, 2023

With all the super-duper global excitement about AI, especially among content marketers, you will likely hear the word “prompt” repeatedly. But are you also hearing anything about prompt engineering? Many suggestions for what to do with ChatGPT or Bard revolve […]

February 28, 2023

The chatbots did their job. They inspired awe, mockery and even some fear. Most importantly, they drew attention. Front-page headlines, cover stories and word of mouth caused millions to try them, leading businesses and developers to ask how they could […]

February 15, 2023

AI chatbots are getting so good people are starting to see them as human. Several users have recently called the bots their best friends, others have professed their love and a Google engineer even helped one hire a lawyer. From […]