With all the super-duper global excitement about AI, especially among content marketers, you will likely hear the word “prompt” repeatedly. But are you also hearing anything about prompt engineering?
Many suggestions for what to do with ChatGPT or Bard revolve around prompts, but deeper discussions about prompt engineering deserve attention. While the word “engineering” conjures up the idea of technical expertise, prompt engineering gets into the methods for formulating questions when learning AI-based solutions. As such, prompt engineering serves as the guiding principle for understanding how to best leverage AI.
