Consumers today have been inundated with news about the latest AI-driven technology: generative AI, conversational AI, machine learning, large language models, AI-driven search engines and AI assistants. To the average consumer, it can be daunting at best, overwhelming at worst. Although many consumers are eager to be able to personally use AI for various tasks in their lives, others are trepidatious when the brands they do business with use AI without disclosing it. That is why transparency is vital when brands use AI. This article will delve into the reasons why transparency is good for both businesses and consumers and how brands are being transparent with their customers about their use of AI technology.
