As our environment comes under more and more pressure from the growth demands of rich humans, more and more recognize that this growth and overconsumption are the core problems we face. One area, however, that is still obsessed by growth, that still thinks that accelerated growth is the very goal of civilization, is the technology industry, particularly in its oversight, or lack of it, of data sustainability.
The growing awareness of data’s environmental impact challenges customer experience and marketing leaders to rethink their reliance on massive data collection and processing.
