Tag: customer experiences

July 1, 2022

A 20-year-old article from MIT Technology Review tells us that good software “is usable, reliable, defect-free, cost-effective, and maintainable. And software now is none of those things.” Today, most businesses would beg to differ. From payments to CRM to analytics […]

February 15, 2022

Customers continue to demand more personalized experiences, even leaving brands that fail to provide the level of service they expect. But at the same time customer expectations are rising, the data privacy demands that eschew third-party data harvesting and identity […]

December 16, 2019

Every day, customers have high-quality, personalized digital experiences with social media and varying apps. These experiences have fundamentally altered the ways they expect to engage with all brands — including the companies they buy from. It’s not just about products […]

December 3, 2019

The link between great customer experiences and long-term business success has never been clearer. Eighty-four percent of customers now say that the experience a company provides is as important as its products and services. For most companies, technology is at […]

January 8, 2019

Companies are on a mission to enhance customer experience, to make life happier for the people with whom they do business. A quick search on business social media site LinkedIn turns up a numerous jobs related to customer experience management. […]

September 21, 2018

Data is a critical fuel in creating better customer experiences, more efficient operations, and opening new revenue streams. The organizations who are best at analyzing data will be the most competitive and impactful. As such, organizations are turning to so-called […]

August 21, 2018

Many CIOs are being challenged to take on a new role in the enterprise: money spinner. As businesses digitally transform products, services, customer experiences and operations, they’re generating new types and sources of data that, with effort, can be used […]