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What CIOs Can Do to Drive Connected Customer Experiences

December 16, 2019

Via: CIO

Every day, customers have high-quality, personalized digital experiences with social media and varying apps. These experiences have fundamentally altered the ways they expect to engage with all brands — including the companies they buy from. It’s not just about products or services anymore — now, 84% of customers say the experience a company provides is just as important, or even more important, than a brand’s products or services.

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