The link between great customer experiences and long-term business success has never been clearer. Eighty-four percent of customers now say that the experience a company provides is as important as its products and services. For most companies, technology is at the heart of today’s best customer experiences.
CIOs know this, which is why 55% of them are now spending more time learning about their customers’ needs. The age of the customer-centric CIO has just started, and with it comes the promise of better experiences for customers and better results for companies.
