Many CIOs are being challenged to take on a new role in the enterprise: money spinner. As businesses digitally transform products, services, customer experiences and operations, they’re generating new types and sources of data that, with effort, can be used to create monetizable data-driven products, services and experiences to external customers. Eighty-two percent of respondents to a recent IDC survey reported that data as a service will be required to compete effectively in their industries, and within five years, it will be a critical requirement for competitive advantage.
