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Tag: CX


BI Categories, Data Mining

How AI-Driven Data Enhances CX

November 21, 2022

Via: CMSWire

By using artificial intelligence (AI) and machine learning (ML), brands can analyze data objectively, improving insights and generating actionable reports that can be used to make data-driven decisions. With AI and ML, these insights are more sophisticated and valuable to […]


BI Users, Business Users

Digital Transformation Best Practices

May 12, 2022

Via: DATAVERSITY

The term “digital transformation” (DT) encompasses the holistic framework and the associated strategy designed for integrating technology, business processes, and employee effort to get the maximum value for business customers. In a digitized business model, the “customer journey” is the […]


BI Security

Hackers Target Cryptocurrency Companies in HubSpot Data Breach

March 23, 2022

Via: CMSWire

HubSpot, a Cambridge, Mass.-based provider of CRM, sales and marketing software, confirmed that hackers targeted customers in the cryptocurrency industry in a cybersecurity attack reported March 18, 2022. The “bad actor,” as HubSpot reported, compromised a HubSpot employee account. The […]


BI Security

6 U.S. States With Pending Consumer Data Privacy Legislation

November 5, 2021

Via: CMSWire

Three states in the U.S. have comprehensive data privacy laws. Nearly 20 states have had laws fail in legislative sessions. And another handful or so are currently trying, according to the International Association of Privacy Professionals (IAPP). What’s a marketer […]


BI Users, IT Team

5 Myths About Digital Transformation

January 5, 2021

Via: CMSWire

A 2018 Couchbase survey found the majority of CIOs believed those companies that did not keep up with digital innovation would last less than four years before going out of business or being bought by a competitor — caused by […]


Basic Querying, BI Categories

The Who, What and How of Building a Customer Experience Strategy

July 13, 2020

Via: CMSWire

It didn’t take a world health pandemic for organizations to recognize the value of providing a good customer experience (CX). Nonetheless, organizations have had to make pivots in their CX game. McKinsey and Company recommended four actions for organizations to […]


BI Users, Business Users

Undercover Boss: a powerful CX insight tool

July 30, 2018

Via: CIO

What is the primary factor that influences your customer’s experience? For many businesses, it is the people who interact with your customers every day, whether you call them associates, salespeople, contact center representatives, tellers or agents. No matter the technology, […]