Tag: CDP

January 19, 2023

Against a backdrop of economic uncertainty, the way we approach marketing and customer experience (CX) is even more important to customer loyalty. We take these important lessons from the recent holiday season and apply them for the next one. Put […]

May 10, 2022

A customer data platform (CDP) is a prepackaged, unified customer database that pulls data from multiple sources to create customer profiles of structured data available to other marketing systems. Gartner defines a CDP as “a marketing technology that unifies a […]

November 18, 2021

The Data Quality and Data Management market is going through a paradigm shift where the focus has turned to the business user. Historically, business users have been at the mercy of over-burdened IT departments with limited resources, but IT is […]

October 5, 2021

The pandemic has served to both accelerate digital transformations and refocus many organizations attention on their customers overall digital experience. While during the early days of the pandemic marketing budgets were either on pause or reduced, many companies have reinvested […]

March 22, 2021

2020 saw an acceleration of consumer trends that had already been underway for years. As millions of customers moved to online as their primary way of interacting with brands and their products, businesses were forced to react accordingly and accelerate […]

August 31, 2020

Personalization long ago reached buzzword status, yet customer demands for hyper-personalized interactions have yet to become a reality. And that’s a problem. After all, if you are collecting customers’ personal and behavioral information as they interact with your brand, it’s […]

August 25, 2020

Customer data platforms (CDPs) have gathered steam in the last few years. These unique solutions essentially provide a single, unified version of the truth as it pertains to your customer data, incorporating both first- and third-party data from every possible […]

June 1, 2020

Customer Data Platforms (CDPs) come in many different flavors based on what they actually do for marketers. The CDP Institute largely groups CDP vendors into three classes: access, analytics and campaigns. According to David Raab, founder of the Customer Data […]

May 18, 2020

Customer experience has never been more important to the success of a business. Many businesses are using a customer data platform, or CDP, to unify their customer data and make it available to other systems, which facilitates the creation of […]

May 11, 2020

Although David Raab coined the term customer data platform (CDP) in 2013, companies have been trying to uniquely identify customers and consolidate first-party customer information for multiple decades. Attempts ranged from the customer information files created for banks in the […]