The Data Quality and Data Management market is going through a paradigm shift where the focus has turned to the business user. Historically, business users have been at the mercy of over-burdened IT departments with limited resources, but IT is not to blame. Even with the simplest query, the answer used to be “It’ll be six weeks before we can give you that.” But, in the new world of self-service data, the business wants it now. Tools are emerging that can empower users to have a different relationship to their company’s data, though within that new landscape Data Quality becomes an even more complex issue.
