Tag: metrics and analytics

November 13, 2023

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer data can spell the difference between a thriving enterprise […]

October 19, 2023

According to a 2023 Statista report, by 2025, the amount of data that is created, consumed and stored is projected to grow to over 180 zettabytes. The use of data analytics is essential for brands looking to gain actionable insights […]

August 3, 2023

In my recent review of Rewired by McKinsey consultants Eric Lamarre, Kate Smaje and Rodney Zemmel, the authors suggested that business leaders will be digitally transforming their companies for the rest of their careers. Even more significant, the authors claimed […]

July 17, 2023

Congratulations! You put in the work, rallied your engineers, and successfully migrated from Universal Analytics to Google Analytics 4 (GA4). Now what? How do you pull the data you need to make well-informed marketing decisions? With GA4, there’s an abundance […]

May 25, 2023

Gathering information on customer experiences and how these evolve during the customer journey is lifeblood for a brand. With this data, businesses can prioritize the nurture and growth of their customer base. The Value of Customer Success Metrics It’s true […]

April 19, 2023

The rapid growth of the digital landscape has driven an increased demand for data scientists and chief data officers (CDOs) across a multitude of industries. As these roles become crucial components of business strategies, a CompTIA report projects a 5.5% […]

March 9, 2023

The term predictive analytics refers to the use of data, statistical algorithms, and AI and machine learning to provide the best assessment of future outcomes, trends, behaviors and events based on historical customer data. Brands often use predictive analytics to […]

January 20, 2022

Analytics is an important part of managing a business today. There are many types of analytics techniques, with predictive and prescriptive analytics being two key ones. But what is predictive analytics, and what is it used for? Predictive Analytics Today […]

October 29, 2021

Human engagement matters more than ever to consumers, who want intuitive experiences that reduce friction across all touchpoints of their customer experience. At the same time, businesses are looking to automated engagement tools to drive efficiencies and improve the customer […]

March 22, 2021

2020 saw an acceleration of consumer trends that had already been underway for years. As millions of customers moved to online as their primary way of interacting with brands and their products, businesses were forced to react accordingly and accelerate […]