Tag: Compliance

November 5, 2021

Three states in the U.S. have comprehensive data privacy laws. Nearly 20 states have had laws fail in legislative sessions. And another handful or so are currently trying, according to the International Association of Privacy Professionals (IAPP). What’s a marketer […]

April 30, 2021

The goal of digital transformation remains the same as ever – to become more data-driven. We have learned how to gain a competitive advantage by capturing business events in data. Events are data snap-shots of complex activity sourced from the […]

March 15, 2021

After a period of unrivalled innovation when it comes to data storage and sharing, it seems that – for most companies, at least – hybrid models are about to reign supreme. In layman’s terms, a hybrid model is an efficient […]

September 17, 2020

Personalization used to be something that was nice to offer your customers. Today, it’s an expectation. In the world of hyper-personalized experiences driven by tech giants like Amazon, Starbucks and Spotify, the personalization bar has been set high. Recent data […]

June 28, 2018

It’s not just you. Since the European Union’s GDPR (General Data Protection Regulation) went into effect on May 25, companies have been ramping up those opt-in boxes, website banners, and emails updating you on the additional permissions needed to track […]

June 13, 2018

The European Union’s General Data Protection Regulation went into effect on May 25. Daniel Solove speaks for many when he described it as the most comprehensive and nuanced data protection regime in the world, providing for “individual rights such as […]