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The GDPR and the effect on US ad tech

June 28, 2018

Via: CIO

It’s not just you. Since the European Union’s GDPR (General Data Protection Regulation) went into effect on May 25, companies have been ramping up those opt-in boxes, website banners, and emails updating you on the additional permissions needed to track your activity and process your data. And the user experience isn’t the only thing that’s changed.

As the impact of the GDPR continues to be felt around the globe by both companies and consumers, it’s crucial to analyze how these laws impact U.S. businesses along with ad tech and marketing automation as we have come to know it.

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