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The Challenges of Scaling Personalization

September 17, 2020

Via: CMSWire

Personalization used to be something that was nice to offer your customers. Today, it’s an expectation.

In the world of hyper-personalized experiences driven by tech giants like Amazon, Starbucks and Spotify, the personalization bar has been set high. Recent data from Salesforce showed that 72% of consumers and 89% of business buyers expect brands to understand their unique needs and expectations, and 66% of consumers are likely to switch brands if they feel as if they are being treated like a number.

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