October 13, 2023
Via: CMSWireA group of chief marketing officers (CMOs) say artificial intelligence (AI) is reshaping several key functions of their role — from strategy, tactics, and staffing to customer engagement and metrics. They believe embracing, understanding, and applying AI in marketing as […]
October 2, 2023
Via: CMSWireCan a marketing team ever have too much data? Some CMOs may argue that too much data overly complicates a marketing strategy. However, I’d contend that in order for a CMO to succeed in the next decade of marketing, they […]
BI Categories, BI Users, Data Mining, Executive
January 4, 2023
Via: CMSWireFor digital marketing leaders struggling to execute marketing strategies amid data privacy regulations, synthetic data can help with secure and efficient data anonymization. Synthetic data is generated by applying a sampling technique to real-world data or by creating simulation scenarios […]
July 23, 2020
Via: CMSWireSome marketing departments undoubtedly will have to deal with smaller staffs this year beyond because of budget cuts. Some already have made marketing-staff cuts, whether it’s full-timers, contractors or agency team members. OK, so this isn’t a new phenomenon. However, […]
June 22, 2020
Via: CMSWireThe global pandemic is reshaping the way employees work and the structure of organizations. According to Forbes, roughly 36 million jobs have been lost since the lockdowns began in the U.S., and the University of Chicago believes 42% of these […]
March 24, 2020
Via: CIOHistorically, the CIO and CMO rarely interacted. That’s changing, though, as digital marketing tools and apps take hold and increase in number, complexity, and importance. In the first phase of marketing automation, the marketing team was usually the primary decision […]
March 19, 2024
March 7, 2024
March 5, 2024
February 29, 2024
February 28, 2024
March 15, 2024
February 28, 2024
February 29, 2024