Can a marketing team ever have too much data? Some CMOs may argue that too much data overly complicates a marketing strategy.
However, I’d contend that in order for a CMO to succeed in the next decade of marketing, they need as much data as possible and that means taking advantage of AI in data analysis.
I’d also argue that there are two better questions to ask. How are you using data? And do you have the right technology, such as AI marketing tools in place to fully make use of it?
Artificial intelligence (AI), machine learning (ML) and real-time data analytics are changing how CMOs use data.