The global pandemic is reshaping the way employees work and the structure of organizations. According to Forbes, roughly 36 million jobs have been lost since the lockdowns began in the U.S., and the University of Chicago believes 42% of these layoffs could become permanent.
Companies are questioning whether employees need to be in the office and which roles are necessary at all. With marketing budget reductions and layoffs, one role coming into question is the CMO. We asked industry leaders if fractional CMOs are a growing trend, what the advantages and disadvantages are, and which companies should consider hiring one?
