Tag: Omnichannel Marketing

BI Users, Business Users

Extensible AI Is Key to Delivering Great Omnichannel Experiences

September 10, 2021

Via: CMSWire

As the pandemic lingers on, digital commerce remains at the forefront of every business. The swift change from brick and mortar to online commerce created many challenges, some of which are just emerging. For example, customer expectations have become more […]

BI Categories, BI Security, Data Mining

What Marketers Need to Know About the California Privacy Rights Act

November 25, 2020

Via: CMSWire

Remember CCPA? Now give it an adrenaline shot. Californian consumers now have more personal data protection rights than ever before. The state this month passed Proposition 24, or the California Privacy Rights Act (CPRA), which amends provisions and strengthens enforcement […]

BI Users, Business Users

5 Considerations for Your Omnichannel Marketing Strategy

June 29, 2020

Via: CMSWire

COVID-19 has separated the leaders from the laggards when it comes to omnichannel marketing and experiences, according to a report from Gartner. Researchers noted in the April report the world health pandemic has “magnified disparities between omnichannel innovators and those […]