Tag: Data Value

April 2, 2024

A data monetization strategy is an executable plan for extracting “value” from data and converting it into revenue-generating opportunities. It involves analyzing and leveraging data to uncover insights that can be used to drive business growth, enhance customer experiences, and […]

November 14, 2023

In an age defined by data-driven decision-making, where 91.9% of organizations have already leveraged analytics to enhance their operations, a question remains: What if there were even more sources of untapped data, capable of helping businesses increase the quality of […]

July 11, 2023

Advertising has a data problem. Outwardly, marketers enthuse about their ability to target consumers with precision, harnessing a wealth of data to drive them through the sales funnel and towards purchase. With every customer interaction, every ad impression, every dollar […]

June 30, 2023

Often, there are data sources within businesses that are left widely untapped, or at least, not optimized to their fullest potential. These streams of data—whether it be database transactions, web server clickstreams, or geolocation data—can offer valuable insights that unlock […]

December 13, 2022

“We have data – why can’t we use it?” To answer that question, I would say, “What do you want to do with your data?” Lately, whomever I talk to answers with a general desire for their data – to […]

June 24, 2022

Every organization I know of wants to treat its data as an asset. But they lack the imagination of what that means. It can be interpreted as having robust Data Governance. Or it could mean improving Data Literacy across the […]

June 15, 2022

Data and business have become inseparable, so if your business isn’t using data effectively, you’re in trouble. Yet using it effectively can be a struggle. Not knowing how to find the right data, not trusting the available data, and not […]