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4 Ways to Monetize Data and Improve Your Revenue Model

June 24, 2022

Every organization I know of wants to treat its data as an asset. But they lack the imagination of what that means. It can be interpreted as having robust Data Governance. Or it could mean improving Data Literacy across the organization.

We are collecting and storing zettabytes of data. But we are also failing at organizing the data to gain insights and build trust. Treating data as an asset means being able to trust the data enough to be able to monetize it – putting your money where your mouth is, so to speak.

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