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“We have data – why can’t we use it?” To answer that question, I would say, “What do you want to do with your data?”
Lately, whomever I talk to answers with a general desire for their data – to gain insights or to make data-driven decisions – and then they launch into an explanation of the tools they’ve invested in that should help make it all happen. Unfortunately, no matter what tool they add, they still only “have data.” Using it is off the table.
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