August 11, 2023
Via: CMSWireData is the kernel of any business in today’s evolving digital landscape, empowering organizations to make better decisions, drive innovation and provide enhanced customer experiences. However, the digital channel explosion, subsequent proliferation of touchpoints and demand for personalized experiences have […]
November 5, 2021
Via: CMSWireThree states in the U.S. have comprehensive data privacy laws. Nearly 20 states have had laws fail in legislative sessions. And another handful or so are currently trying, according to the International Association of Privacy Professionals (IAPP). What’s a marketer […]
September 1, 2020
Via: CMSWireA positive customer experience (CX) is vital to the success of every business, but many times when a business attempts to build a holistic CX — that is, one that affects customers on an emotional, cognitive, and social level, a […]
July 13, 2020
Via: CMSWireIt didn’t take a world health pandemic for organizations to recognize the value of providing a good customer experience (CX). Nonetheless, organizations have had to make pivots in their CX game. McKinsey and Company recommended four actions for organizations to […]
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