Tag: customer experience management

BI Security

6 U.S. States With Pending Consumer Data Privacy Legislation

November 5, 2021

Via: CMSWire

Three states in the U.S. have comprehensive data privacy laws. Nearly 20 states have had laws fail in legislative sessions. And another handful or so are currently trying, according to the International Association of Privacy Professionals (IAPP). What’s a marketer […]

Software & Systems

5 Common Mistakes to Avoid While Building a Holistic Customer Experience Strategy

September 1, 2020

Via: CMSWire

A positive customer experience (CX) is vital to the success of every business, but many times when a business attempts to build a holistic CX — that is, one that affects customers on an emotional, cognitive, and social level, a […]

Basic Querying, BI Categories

The Who, What and How of Building a Customer Experience Strategy

July 13, 2020

Via: CMSWire

It didn’t take a world health pandemic for organizations to recognize the value of providing a good customer experience (CX). Nonetheless, organizations have had to make pivots in their CX game. McKinsey and Company recommended four actions for organizations to […]