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How data hygiene leads to customer success

September 23, 2019

Via: CIO

It’s no surprise to hear someone in dental education say that good hygiene is the key to a perfect smile, but it turns out that’s true of your ERP and CRM tools as well as your teeth.

That’s been the experience of Kaleim Manji, CEO of Scottsdale, Arizona-based Spear Education, which provides online learning and other services to dental practices nationwide.

Manji is implementing a customer success management system at Spear, and data hygiene has been a pain point in providing his 90-strong customer success team with actionable information.

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