Data democratization, the process of making information accessible to all employees and stakeholders regardless of their technical background, is critical to make data-driven decisions across an organization. However, democratizing data can be complex. Most organizations have a wide gap between business employees, leaders, and data creators due to silos, a lack of data literacy, and a disjointed data-sharing approach.
Empowering every department and employee within your organization with access to this knowledge can improve sales, map the customer journey, shape marketing campaigns, improve department functionality and operations, and inform hiring and onboarding efforts.
