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Why Behavioral Data Is the New Focus Group

August 5, 2020

Via: CMSWire

The focus group traces its origins back to the mid-1940s. Its death has been predicted many times, but inviting customers to participate in focus groups remains a common tactic to this day. Nevertheless, the value of the focus group remains questionable as multiple factors impact the integrity of the data. To understand what customers really want, there’s no replacement for understanding them as humans, and focus groups shouldn’t be the only tool for doing so.

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