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The Challenge of Data Accuracy

December 6, 2023

Data has become one of the most valuable assets of modern businesses. The data a company collects, analyzes, and monetizes is now perceived as a distinct “asset class” rather than merely a byproduct of its IT operations. However, the value of data to an organization diminishes rapidly as the information becomes less accurate. Companies are responding to the challenge of data accuracy by devising ways to maintain and enhance the value of information by keeping it fresh.

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