Data ethics — the collection and use of data in an ethical manner — can be combined with Data Governance and machine learning. Data ethics places a strong emphasis on the behavior of people or organizations as they gather or distribute data.
Laws become necessary when some people chose to ignore ethical behavior.
At its most basic level, ethical behavior involves choosing the best course of action for an individual to support another person or persons, the larger culture, or the world, preferably with a minimum of damage to the individual. The most common ethical concerns stress not lying to people and not stealing.
