Without a clear understanding of core data concepts, communications around implementing an organizational Data Management initiative can become a muddle. As different teams come together to plan and organize data activities, they must integrate what they mean about data with any technologies.
For example, take the term “Data Governance.” Data engineers building systems and tools to enable data transport probably see Data Governance as an application for delivering data sets to those with access or to clean data. But marketing, sales, and other businesspeople see Data Governance as making customer information more findable and data usable for a campaign.
