Companies are driving ahead with data transformation – but many run into challenges right from the start. So, where are they going off track? First, it’s important to define what it means to be data-driven. Data-driven organizations not only collect data, they collect the right data and use it to inform all decisions made across the business. These organizations know how to mine data, extract insights, and put learnings to work to deliver business results. And they enjoy higher revenues, better customer retention, and more operational efficiency than their peers.
