In today’s digital world, the ability to make data-driven decisions and develop strategies that are based on data analytics is critical to success in every industry. Beyond decision-making, accurate and relevant data analytics can provide greater insights into target markets, help improve operational efficiencies, and identify new products and service opportunities.
When I assumed the role of chief data and analytics officer at Dow, the challenge we faced was how can data and analytics (D&A) help fulfill the company’s ambition to be the most innovative, customer-centric, inclusive, and sustainable materials science company in the world?
