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5 ways startups are innovating with data

September 12, 2019

Via: CIO

When it comes to innovating through data-driven business models, large industry incumbents often have an advantage. Their scale and history can provide them with massive data sets generated through customer interactions as well as internal activities. For startups there is often the chicken and egg problem of building a large enough customer base to generate actionable data that can drive product and service innovation.

A number of innovative small companies, however, are finding ways around this and creating business value though repurposing existing data that can be found in a variety of places.

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