Tag: data strategies

January 16, 2024

Without question, data is the fuel of great marketing and great customer experience. According to MIT-CISR’s research shared in the book “Future Ready,” “The disadvantage of increasing customer experience without industrializing data is it adds more complexity to already fragmented […]

November 22, 2023

The concept of delivering data as a product pervades many data strategies of organizations looking to optimize efficiency and positive business outcomes. This idea, however, maintains a level of elusiveness; while data products sound effective, how does an enterprise achieve […]

May 5, 2023

As we move toward a cookieless future, brands that generate value from personal data will need to change the way it is acquired. The tension between personalized experiences and privacy is increasing, and we need to be mindful of the […]

February 13, 2023

In 2023, companies will live and die by their data strategies. Massive increases in information generation, the cloud, and innovative technologies will be top of mind for database managers, all while an uncertain economy continually threatens budgets. For companies to […]

February 9, 2023

In 2023, companies will live and die by their data strategies. Massive increases in information generation, the cloud, and innovative technologies will be top of mind for database managers, all while an uncertain economy continually threatens budgets. For companies to […]

July 12, 2022

What’s one way to get CIOs griping and venting about their data strategies? Ask them how successfully they get their business users to migrate off their mega spreadsheets and onto data visualization and other self-service business intelligence platforms. Then, ask […]

September 30, 2019

Creating a data strategy a decade ago was relatively easy compared to today. Back then, database experts debated the capabilities and performance of relational databases from Oracle, Microsoft and IBM, or whether to use open source databases like MySQL and […]