August 26, 2021
Via: Tech CrunchMarketing automation has usually focused on driving sales, mainly using past purchase or late funnel behavior (e.g., paid search) as a predictor of an imminent purchase. While effective at boosting sales numbers, this widely implemented strategy can result in a […]
July 31, 2020
Via: CMSWireCOVID-19 has amplified customer expectations for safety and convenience, according to a new report from Forrester Research. That finding should come as no surprise, but businesses are doing a mixed job on delivering. The report, The New, Unstable Normal: How […]
April 23, 2024
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