Tableau is a business intelligence, data analytics and data infrastructure platform, created to simplify data-driven decision-making. It was designed with a clear mission, to “help people see and understand data.”
Businesses ranging from global conglomerates such as Unilever, to SMEs like Marination, a Seattle-based Asian-Hawaiian food truck eatery use Tableau. Marination uses Tableau’s Vizable mobile app to glean visual insights into its business from any location. With capabilities that go beyond what Excel or rows of unorganized raw data offer, this type of BI software can provide vital support to small businesses as they navigate digital transformation.
