The COVID-19 pandemic has led us to use many descriptive words and phrases: the new normal, resiliency, business agility, adaptability, and flexibility. These permeate the news and executive conversations. I think adaptive best describes the future of successful business; here is why.
ADAPTIVE IS A NEW SPIN ON AN OLD IDEA
We first heard adaptive in Professor Gary Hamel’s 2012 book, “What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation.” He defined it as:
