Eight short years ago, the words “we” and “work” were innocuous enough. Today, the phrase WeWork can cause a range of emotions including awe, disdain, joy, and, at least for its erstwhile competitors (whose ranks are growing), fear.
Using what the New York Times called its “…recipe [of] an industrial chic aesthetic, some big common areas with comfy couches, free beer and piped-in pop music,” the company is rapidly moving beyond its co-working roots and is now undeniably transforming the otherwise staid commercial real estate market.
