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It’s time for a change. Now. Essentially, CRM hasn’t changed since it was introduced to the market in the late nineties, in such that it requires the end user to log into whatever application they’re working with, create and manage tasks in the software (log calls, emails, create reminders, move leads down the pipeline, etc.) manually. This is cumbersome, time-consuming and redundant. It’s time the software (machine) does its job.
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