Episerver, a privately-held company that helps brands create content-driven “digital experiences,” is acquiring the experimentation and optimization platform Optimizely. The terms of the deal, expected to close in Q4 of 2020, were not disclosed.
Creating digital experiences that are appealing to consumers and drive online commerce has become a larger part of marketing and sales in recent years. That trend has only accelerated this year, as the COVID-19 pandemic drove business to the digital sphere.
