The COVID-19 pandemic forced almost every organization to adapt to digital ways of working and operating virtually overnight – no matter their sector. It was a culture shock that meant brands had to accelerate their digital transformation strategies at short notice and push through changes that had been in development or stuck on board agendas for years.
The change wasn’t just on the company side either – consumers had more digital presence than ever before in 2020, setting digital literacy and comfortability and preference for digital purchasing and interactions at an all-time high.
