Businesses have a data hoarding problem.
After decades of headlines suggesting data is the new gold, organizations have accumulated more data than they know what to do with. IDC research suggests that companies are increasingly struggling to make sense of their complex data pools.
In the data gold-rush organizations have surrounded themselves not with treasure, but trash. It’s time to start being honest about data: most of it is garbage. But that doesn’t mean it’s worthless. And when you think about it, that’s not a contradiction. You just have to consider how we treat trash today.
