Data analytics is a domain in constant motion. Early in 2020, it seemed clear that organizations would continue to invest heavily in analytics to support their digital transformations. The COVID-19 pandemic emerged as a major disruptor.
Early in the pandemic, it seemed organizations might waylay data and analytics advancements to retrench and focused on other pressing priorities like enabling a remote workforce. But, in many cases, organizations accelerated their adoption of data and analytics capabilities and AI. In July 2020, a KPMG study found that 67% of respondents increased the pace of their digital transformation strategy due to the pandemic, with 63% increasing their digital transformation budget.
