Your experiences can do better—they can (and must) meet the needs of more people, in more situations. Not only are most digital experiences behind the inclusivity curve, but they also tend to perpetuate old stereotypes.
Designing for greater inclusivity is more than just the right thing to do; brands that fail to create experiences that consider people with diverse perspectives, situations, and capabilities increasingly face ramifications that include legal challenges, damage to their brand reputation and lower search rankings even. In addition, designing more inclusive experiences can expand your customer base: in 2018, the purchasing power of adults with disabilities was approximately $490 billion.
