It’s no surprise that becoming a data-driven company is at the top of the corporate agenda. A recent IDC whitepaper found that data-savvy companies reported a threefold increase in revenue improvement, almost tripling the likelihood of reduced time to market for new products and services, and more than doubling the probability of enhanced customer satisfaction, profits, and operational efficiency.
But according to a January survey of data and information executives from NewVantage Partners, merely a quarter of companies describe themselves as data-driven, and only 21% say they have a data culture in their organizations.
