One of the long-standing misconceptions about a career in information technology — at least among some people — is that it’s all about the technical skills.
Technical skills are certainly important — you can’t build applications if you can’t write code — but most successful IT workers these days will need to be more well-rounded. The days of the stereotypical coder working alone in a dark basement are largely over.
In particular, the most valuable IT workers will understand their employers’ businesses, including their needs, their goals, and the larger market.