Are you planning on strategically using data to improve the efficiencies of your value chains? You are not alone and every organization in this league is looking at ways to augment these customer journeys. This can happen with artificial intelligence models that can make a journey interesting for a customer.
If an organization is able to standardize their data planning, all the involved people working on a change will be aware of the capabilities that will be fueled by data. You must hear this often – the acronym POSMAD signifies the six phases of data lifecycle – Plan, Obtain, Store, Share, Maintain, Apply, Dispose.
