Here’s an important truth: There is no data privacy without data protection. Consumers and companies place their trust in the organizations they do business with and trust that their sensitive data will be kept private. These same organizations want to protect consumer and partner data, to preserve their brand as a trustworthy partner, grow revenues, and avoid regulatory fines. Similarly, businesses need to safeguard their own data, such as intellectual property and strategic plans from exposure, which can harm their ability to create competitive advantage in the marketplace.
